Travel & Tourism

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In Search of Golf Lovers

FOR DECADES, professional golf has had a stable business model. Corporate sponsors pay millions to put their names on tournaments in deals that also require them to buy commercial time during broadcasts. That, in turn, drives more revenue to the PGA Tour through broadcast rights deals.

How to profit from data – five steps to increase revenue by personalizing travel

In travel, marketing and revenue management teams are under tremendous pressure to grow revenues while maintaining low costs. In order to leapfrog the learning curve of the online retail space, many travel operators are adopting digital consumer marketing best practices from companies such as Amazon that engage each customer more personally for higher conversion.

One on One With Grenada Tourism Authority’s New CEO

TA was able to secure the first interview with newly appointed CEO of the Grenada Tourism Authority, Patricia Maher, on Wednesday and got to pick her brain about the future of Grenada, what markets to pitch the destination to and just how much companies like Sandals Resorts International and JetBlue Airways have paved the way for tourism success on the island.