Google Travel Is Worth $100 Billion — Even More Than Priceline

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While some may disagree, we believe that Google is not becoming an online travel agency. It certainly could do so, but its travel business is already massive and highly profitable. We estimate it generated around $14 billion in revenue in 2017, and will grow at over 20 percent per year for the foreseeable future.

So many of the travel sites are owned by Priceline. Here is wikis list:

Booking.com Priceline.com Agoda.com Kayak.com Cheapflights Rentalcars.com momondo OpenTable

I am surprised they haven't bought Expedia or the other major sites.

Newsflash: Almost all of the travel sites you've heard of are owned by Expedia or Priceline. Priceline couldn't buy Expedia because it would get killed by antitrust concerns. Expedia also owns Travelocity, Orbitz, Hotwire, Hotels.com, VRBO, HomeAway, has a majority stake in Trivago, etc.
Basically the only big travel sites not owned by Expedia or Priceline are TripAdvisor (previously spun off from Expedia) and AirBnB.

That's because Expedia Inc owns all the others.

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