Top Hotel Brands - Luxury
There are simply too many hotel brands that customers can’t possibly know one tenth of them. Sounds wired? Read on. You’ll see how many brands in the category of luxury, besides upper upscale, upscale, upper midscale, midscale, economy—even the categories look a little overwhelming. Each category corresponds approximately to 6-star, 5-star, 4-star, 3-star, 2-star and 1-star.
Each year, many organizations introduce their top hotel brands lists in accord with different standards and principles. It’s hard to tell which list is more authoritative or valuable. A ranking by brand value may look more impartial and less arguable, still the estimated values from different firms vary. The lists made below try to reflect clearer picture of luxury hotel brands from different angle.
Before you read the list of most valuable luxury hotel brands, there are two things we want to clarify: when we say Hilton hotels, Marriott hotels or Hyatt hotels, we mean the hotels of the single brand, not the hotels of the hotel company—not Hilton Worldwide (as of 2019, Hilton Worldwide operates 16 brands internationally, and 2 more brands coming soon), Marriott International (32 brands) or Hyatt Hotels Corporation (14 brands); second, Hilton, Marriott and Hilton are not luxury hotel brands according to marketing situation and their official description, Hilton has Waldorf Astoria, Conrad Hotels to compete in luxury segment, Marriot has Ritz-Carlton, JW Marriott Hotels, St. Regis, Luxury Collection, Bulgari Hotels, Edition Hotels, and Hyatt has Park Hyatt, Grand Hyatt, etc.
Top hotel brands 2019
(According to the estimated brand values by Brand Finance; the category is referred to the hotel’s official website)
|
2019 Rank |
2018 Rank |
Brand |
Portfolio (Company) |
Category |
|
1 |
1 |
Hilton |
Hilton |
Upper Upscale |
|
2 |
2 |
Marriott |
Marriott |
Upper Upscale |
|
3 |
4 |
Holiday Inn |
Intercontinental |
Upper Midscale |
|
4 |
3 |
Hyatt |
Hyatt |
Upper Upscale |
|
5 |
10 |
Hampton |
Hilton |
Midscale |
|
6 |
6 |
Shangri-La |
Shangri-La |
Luxury |
|
7 |
17 |
Double Tree |
Hilton |
Upper Upscale |
|
8 |
5 |
Courtyard |
Marriott |
Upscale |
|
9 |
7 |
Wyndham |
Wyndham |
Upscale |
|
10 |
9 |
Ramada |
Wyndham |
Midscale |
|
11 |
16 |
Mercure |
Accor |
Midscale |
|
12 |
12 |
Intercontinental |
Intercontinental |
Luxury |
|
13 |
13 |
Crowne Plaza |
Intercontinental |
Upper Upscale |
|
14 |
8 |
Sheraton |
Marriott |
Upper Upscale |
|
15 |
20 |
Crown |
Crown |
Luxury |
|
16 |
14 |
Days Inn |
Wyndham |
Economy |
|
17 |
18 |
Comfort Inn |
Choice |
Midscale |
|
18 |
28 |
Embassy Suites |
Hilton |
Upscale |
|
19 |
11 |
Westin |
Marriott |
Upper Upscale |
|
20 |
34 |
Extended Stay America |
Extended Stay America |
Economy |
|
21 |
21 |
Melia |
Melia |
Upscale |
|
22 |
19 |
Super 8 |
Wyndham |
Economy |
|
23 |
31 |
Jinjiang |
Jinjiang |
Upscale |
|
24 |
41 |
Homewood Suites |
Hilton |
Upper Midscale |
|
25 |
26 |
Quality |
Choice |
Midscale |
|
26 |
32 |
NH Hoteles |
NH Hoteles |
Upper Midscale |
|
27 |
15 |
Premier Inn |
Whitbread |
Midscale |
|
28 |
22 |
Ibis |
Accor |
Economy |
|
29 |
36 |
Hanting Hotel |
Huazhu Hotels Group |
Economy |
|
30 |
37 |
The Ritz-Carlton |
Marriott |
Luxury |
|
31 |
40 |
W |
Marriott |
Upper Upscale |
|
32 |
25 |
SpringHill Suites |
Marriott |
Upscale |
|
33 |
38 |
Baymont |
Wyndham |
Midscale |
|
34 |
29 |
Novotel |
Accor |
Upper Midscale |
|
35 |
43 |
Millennium Hotels |
City Developments |
Upscale |
|
36 |
24 |
Renaissance Hotels |
Marriott |
Upper Upscale |
|
37 |
35 |
Autograph Collection |
Marriott |
Upper Upscale |
|
38 |
27 |
Four Points |
Marriott |
Upscale |
|
39 |
46 |
Luxury Collection |
Marriott |
Luxury |
|
40 |
23 |
Residence Inn |
Marriott |
Upscale |
|
41 |
39 |
TRYP |
Wyndham |
Upper Midscale |
|
42 |
42 |
Howard Johnson |
Wyndham |
Economy |
|
43 |
50 |
Comfort Suites |
Choice |
Upper Midscale |
|
44 |
49 |
Microtel Inns & Suites |
Wyndham |
Economy |
|
45 |
45 |
Pullman |
Accor |
Upscale |
|
46 |
- |
St. Regis |
Marriott |
Luxury |
|
47 |
47 |
Wingate by Wyndham |
Wyndham |
Midscale |
|
48 |
- |
Borgata MGM |
United States |
Upscale |
|
49 |
- |
Home2 Suites |
Hilton |
Upper Midscale |
|
50 |
48 |
XIV |
Resorttrust Inc |
Upscale |
The second list specified for luxury hotel brands, coming from Luxury Travel Intelligence (LTI), assessed 118 different factors, with each factor having its own weighted score.
"The 118 touchpoints relate to the overall brand performance, rather than its individual properties," says Michael Crompton, Founder of LTI, in a statement. "It's all about the brand's ability to deliver: its passion, commitment, ethos and values, as well as the quality of its management and staff."
LTI top 12 luxury hotel brands for 2018 (maximum score: 4,320)
1 - Aman (3,587)
2 - Oetker Collection (3,494)
3 - Six Senses (3,438)
4 - Belmond (3,399)
5 - Mandarin Oriental (3,378)
6 - Auberge Resorts (3,312)
7 - Four Seasons (3,264)
8 - Soho House (3,180)
9 - One & Only Resorts (3,152)
10 - St. Regis (3,058)
11 - Rosewood (2,981)
12 - The Luxury Collection (2,897)
The third list is a plain statistic chart: top luxury brands ranked by the number of properties the company operates.
|
Properties |
Luxury Brand |
Company |
|
6,906 |
Ritz-Carlton, Bulgari Hotels, Edition Hotels, JW Marriott Hotels, St. Regis, Luxury Collection |
Marriott International |
|
5,456 |
Waldorf Astoria, Conrad Hotels |
Hilton Worldwide |
|
5,431 |
InterContinental, Regent Hotels & Resorts |
InterContinental Hotels Group(IHG) |
|
4,283 |
Sofitel, Fairmont, Raffles |
AccorHotels |
|
1,112 |
Radisson Collection |
Radisson Hotel Group |
|
667 |
Park Hyatt, Grand Hyatt |
Hyatt Hotels Corporation |
|
520 |
Anantara, Per Aquum |
Minor Hotels |
|
370 |
Gran Meliá, ME by Meliá, Paradisus |
Meliá Hotels International, S.A. |
|
272 |
The Crest Collection |
The Ascott Limited |
|
125 |
Taj Hotels |
Indian Hotels Company Limited(IHCL) |
|
107 |
Four Seasons Hotels |
Four Seasons Hotels and Resorts |
|
96 |
Shangri-La Hotels |
Shangri-La Hotels and Resorts |
|
81 |
The Okura Prestige |
Okura Nikko Hotel Management |
|
75 |
Kempinski |
Kempinski |
|
55 |
Rosewood Hotels & Resorts |
Rosewood Hotel Group |
|
41 |
Mandarin Oriental |
Mandarin Oriental Hotel Group |
|
41 |
Centara Grand |
Centara Hotels & Resorts |
|
33 |
Belmond |
Belmond Limited |
|
32 |
Hoshinoya |
Hoshino Resorts |
|
31 |
Aman |
Aman Resorts |
|
30 |
Langham Hotels, Langham Place Hotels |
Langham Hospitality Group |
|
30 |
Banyan Tree |
Banyan Tree Holdings |
|
29 |
Signiel |
Lotte Hotels & Resorts |
|
29 |
Dusit Devarana |
Dusit Thani Group |
|
26 |
Jumeirah |
Jumeirah |
|
20 |
Oberoi Hotels |
The Oberoi Group |
|
18 |
Le Fouquet's Paris, Le Majestic Cannes, Les Neiges Courchevel, Le Normandy Deauville |
Barrière |
|
10 |
The Peninsula Hotels |
Hongkong and Shanghai Hotels |
Hotel brands appear on more than one list (alphabetically):
- Aman
- Belmond
- Four Seasons
- Intercontinental
- Mandarin Oriental
- Ritz-Carlton
- Rosewood
- Shangri-La
- St. Regis
- The Luxury Collection
