Top Hotel Brands - Luxury

There are simply too many hotel brands that customers can’t possibly know one tenth of them. Sounds wired? Read on. You’ll see how many brands in the category of luxury, besides upper upscale, upscale, upper midscale, midscale, economy—even the categories look a little overwhelming. Each category corresponds approximately to 6-star, 5-star, 4-star, 3-star, 2-star and 1-star.

Each year, many organizations introduce their top hotel brands lists in accord with different standards and principles. It’s hard to tell which list is more authoritative or valuable. A ranking by brand value may look more impartial and less arguable, still the estimated values from different firms vary. The lists made below try to reflect clearer picture of luxury hotel brands from different angle.

Before you read the list of most valuable luxury hotel brands, there are two things we want to clarify: when we say Hilton hotels, Marriott hotels or Hyatt hotels, we mean the hotels of the single brand, not the hotels of the hotel company—not Hilton Worldwide (as of 2019, Hilton Worldwide operates 16 brands internationally, and 2 more brands coming soon), Marriott International (32 brands) or Hyatt Hotels Corporation (14 brands); second, Hilton, Marriott and Hilton are not luxury hotel brands according to marketing situation and their official description, Hilton has Waldorf Astoria, Conrad Hotels to compete in luxury segment, Marriot has Ritz-Carlton, JW Marriott Hotels, St. Regis, Luxury Collection, Bulgari Hotels, Edition Hotels, and Hyatt has Park Hyatt, Grand Hyatt, etc.

Top hotel brands 2019

(According to the estimated brand values by Brand Finance; the category is referred to the hotel’s official website)

2019 Rank	2018 Rank	Brand	Portfolio (Company)	Category
1	1	Hilton	Hilton	Upper Upscale
2	2	Marriott	Marriott	Upper Upscale
3	4	Holiday Inn	Intercontinental	Upper Midscale
4	3	Hyatt	Hyatt	Upper Upscale
5	10	Hampton	Hilton	Midscale
6	6	Shangri-La	Shangri-La	Luxury
7	17	Double Tree	Hilton	Upper Upscale
8	5	Courtyard	Marriott	Upscale
9	7	Wyndham	Wyndham	Upscale
10	9	Ramada	Wyndham	Midscale
11	16	Mercure	Accor	Midscale
12	12	Intercontinental	Intercontinental	Luxury
13	13	Crowne Plaza	Intercontinental	Upper Upscale
14	8	Sheraton	Marriott	Upper Upscale
15	20	Crown	Crown	Luxury
16	14	Days Inn	Wyndham	Economy
17	18	Comfort Inn	Choice	Midscale
18	28	Embassy Suites	Hilton	Upscale
19	11	Westin	Marriott	Upper Upscale
20	34	Extended Stay America	Extended Stay America	Economy
21	21	Melia	Melia	Upscale
22	19	Super 8	Wyndham	Economy
23	31	Jinjiang	Jinjiang	Upscale
24	41	Homewood Suites	Hilton	Upper Midscale
25	26	Quality	Choice	Midscale
26	32	NH Hoteles	NH Hoteles	Upper Midscale
27	15	Premier Inn	Whitbread	Midscale
28	22	Ibis	Accor	Economy
29	36	Hanting Hotel	Huazhu Hotels Group	Economy
30	37	The Ritz-Carlton	Marriott	Luxury
31	40	W	Marriott	Upper Upscale
32	25	SpringHill Suites	Marriott	Upscale
33	38	Baymont	Wyndham	Midscale
34	29	Novotel	Accor	Upper Midscale
35	43	Millennium Hotels	City Developments	Upscale
36	24	Renaissance Hotels	Marriott	Upper Upscale
37	35	Autograph Collection	Marriott	Upper Upscale
38	27	Four Points	Marriott	Upscale
39	46	Luxury Collection	Marriott	Luxury
40	23	Residence Inn	Marriott	Upscale
41	39	TRYP	Wyndham	Upper Midscale
42	42	Howard Johnson	Wyndham	Economy
43	50	Comfort Suites	Choice	Upper Midscale
44	49	Microtel Inns & Suites	Wyndham	Economy
45	45	Pullman	Accor	Upscale
46	-	St. Regis	Marriott	Luxury
47	47	Wingate by Wyndham	Wyndham	Midscale
48	-	Borgata MGM	United States	Upscale
49	-	Home2 Suites	Hilton	Upper Midscale
50	48	XIV	Resorttrust Inc	Upscale

The second list specified for luxury hotel brands, coming from Luxury Travel Intelligence (LTI), assessed 118 different factors, with each factor having its own weighted score.

"The 118 touchpoints relate to the overall brand performance, rather than its individual properties," says Michael Crompton, Founder of LTI, in a statement. "It's all about the brand's ability to deliver: its passion, commitment, ethos and values, as well as the quality of its management and staff."

LTI top 12 luxury hotel brands for 2018 (maximum score: 4,320)

1 - Aman (3,587)

2 - Oetker Collection (3,494)

3 - Six Senses (3,438)

4 - Belmond (3,399)

5 - Mandarin Oriental (3,378)

6 - Auberge Resorts (3,312)

7 - Four Seasons (3,264)

8 - Soho House (3,180)

9 - One & Only Resorts (3,152)

10 - St. Regis (3,058)

11 - Rosewood (2,981)

12 - The Luxury Collection (2,897)

The third list is a plain statistic chart: top luxury brands ranked by the number of properties the company operates.

Properties	Luxury Brand	Company
6,906	Ritz-Carlton, Bulgari Hotels, Edition Hotels, JW Marriott Hotels, St. Regis, Luxury Collection	Marriott International
5,456	Waldorf Astoria, Conrad Hotels	Hilton Worldwide
5,431	InterContinental, Regent Hotels & Resorts	InterContinental Hotels Group(IHG)
4,283	Sofitel, Fairmont, Raffles	AccorHotels
1,112	Radisson Collection	Radisson Hotel Group
667	Park Hyatt, Grand Hyatt	Hyatt Hotels Corporation
520	Anantara, Per Aquum	Minor Hotels
370	Gran Meliá, ME by Meliá, Paradisus	Meliá Hotels International, S.A.
272	The Crest Collection	The Ascott Limited
125	Taj Hotels	Indian Hotels Company Limited(IHCL)
107	Four Seasons Hotels	Four Seasons Hotels and Resorts
96	Shangri-La Hotels	Shangri-La Hotels and Resorts
81	The Okura Prestige	Okura Nikko Hotel Management
75	Kempinski	Kempinski
55	Rosewood Hotels & Resorts	Rosewood Hotel Group
41	Mandarin Oriental	Mandarin Oriental Hotel Group
41	Centara Grand	Centara Hotels & Resorts
33	Belmond	Belmond Limited
32	Hoshinoya	Hoshino Resorts
31	Aman	Aman Resorts
30	Langham Hotels, Langham Place Hotels	Langham Hospitality Group
30	Banyan Tree	Banyan Tree Holdings
29	Signiel	Lotte Hotels & Resorts
29	Dusit Devarana	Dusit Thani Group
26	Jumeirah	Jumeirah
20	Oberoi Hotels	The Oberoi Group
18	Le Fouquet's Paris, Le Majestic Cannes, Les Neiges Courchevel, Le Normandy Deauville	Barrière
10	The Peninsula Hotels	Hongkong and Shanghai Hotels