Marriott Brands – the Facts and Insights
Table of contents
Marriott International has 30 brands as of June 25, 2019 (see the table below).
According to its 2018 annual report, Marriott International operated 2,020 properties (566,759 rooms), which included properties under longterm management or lease agreements with property owners, properties that Marriott International owns, and home and condominium communities for which the company manages the related owners' associations.
The portfolio of Marriott brands.
The facts
Headquarters: Bethesda, Maryland, U.S.
Founders: J. Willard Marriott, Alice Marriott
Executive Chairman: Bill Marriott
President and CEO: Arne Sorenson
Locations: 131 countries and territories
Number of hotels: 7,003
Number of rooms: over 1.33 million
Frequent guest programs (Rewards program): Marriott Bonvoy (the merger of Marriott Rewards, Ritz-Carlton Rewards and Starwood Preferred Guest)
Number of brands: 30
The insights
| Brand | Category | Character | Narrative | Echo | Properties | Rooms |
| LUXURY | Bespoke and superb amenities and services; Luxury hotels in destinations around the globe that offer unparalleled service and amenities. | |||||
| The Ritz-Carlton | Luxury | Classic | Legendary service creates experiences so exceptional our guests can return simply by closing their eyes. | Many company executives, from outside of hospitality industry worldwide, come to The Ritz-Carlton Learning Institute and The Ritz-Carlton Leadership Center to learn the principles of service. Motto: "We are Ladies and Gentlemen Serving Ladies and Gentlemen" | 101 | 27,650 |
| St. Regis | Luxury | Classic | Where exquisite immersive experiences, impeccable service, modern indulgence and refined taste define every stay. | St. Regis is for connoisseurs who desire the finest expressions of luxury. They provide flawless and bespoke service to high-end leisure and business travelers. | 41 | 9,039 |
| JW Marriott | Luxury | Classic | Enriching experiences thoughtfully crafted by associates who truly love what they do. | JW Marriott is a global luxury brand of beautiful hotels and resorts located in gateway cities and exotic destinations around the world. JW Marriott’s elegant yet approachable positioning provides a differentiated offering in the luxury hotel market, bridging the gap between full-service hotel brands and the super luxury brands at the top of the tier. | 84 | 37,183 |
| Bulgari | Luxury | Distinctive | Invoking the distinctive, bold and contemporary style of the magnificent Italian jeweler reflected in a unique hotel design concept. | Hotel business has become a business of brand; luxury isn't an industry, it's a lifestyle. These understanding leads Marriott and Bulgari (the Italian luxury brand) into the joint venture "Bulgari Hotels & Resorts". Comprised of a few, selected properties in major cosmopolitan cities and luxury resort destinations, each property is located in the most prestigious area of the destination and strongly references the local culture through a blend of traditional design and dramatic Italian contemporary architecture. | 10 | 959 |
| The Luxury Collection | Luxury | Distinctive | A curated ensemble of the world's most iconic hotels that truly define their destinations. | For the global explorer, The Luxury Collection offers a gateway to the most exciting and desirable destinations. From legendary palaces and remote retreats to timeless modern classics, The Luxury Collection includes the world’s most prestigious properties. Each hotel and resort is a unique representation of its locale and a fusion of impeccable luxury service and captivating, authentic experiences. | 116 | 22,495 |
| W | Luxury | Distinctive | An iconic lifestyle brand that boldly colors outside the lines of luxury. | Combining the personality and cutting-edge style of a boutique hotel with distinct positioning, W Hotels® created an entirely new segment in the hotel industry when it launched in the late 1990s in New York City. Today, W Hotels has become a global powerhouse providing guests the ultimate insider access by offering a unique mix of cutting-edge design and infusing its passions around design, fashion, fuel and music into the W experience. | 69 | 16,649 |
| EDITION | Luxury | Distinctive | Balancing luxury and lifestyles, EDITION marries innovative design with vibrant food, beverage and entertainment experiences. | EDITION Hotels marks the next chapter in the lifestyle hotel story. Conceived by Ian Schrager in a partnership with Marriott International, EDITION combines the personal, intimate, individualized and unique lodging experience that Ian Schrager is known for, with the global reach, operational expertise and scale of Marriott. This delicate balancing act encompasses, for the very first time, not only great design and true innovation, but also great personal, friendly, modern service as well as outstanding, one-of-a-kind food, beverage and entertainment offerings…“all under one roof”. | 10 | 2,345 |
| PREMIUM | Sophisticated and thoughtful amenities and services | |||||
| Marriott | Premium | Classic | Provides sophisticated spaces and experiences that keep the mind balanced, sharp and inspired. | The flagship brand of Marriott International, Marriott Hotels is one of the most recognized and respected brands in the industry. Building on the brand’s long standing traditions of hospitality and innovation, Marriott Hotels is transforming its guest experience to feature sophisticated, modern style & design and enriching experiences that inspire. | 568 | 201,548 |
| Sheraton | Premium | Classic | At the heart of hundreds of communities around the globe, we invite you to gather and share experiences anywhere you go. | Sheraton is a global hospitality icon with more than 440 hotels across 75 countries. Deeply rooted in hundreds of communities around the globe, Sheraton brings people together with inclusive, welcoming, warm and familiar environments that celebrate human connection, productivity and culture. Since 1937, Sheraton have welcomed locals and travelers alike to find a point of connection and space to gather. | 444 | 156,239 |
| Delta | Premium | Classic | When you focus on the details that truly matter, you can make them perfect. | Delta Hotels offers the essentials for the modern frequent traveler and a lean and flexible operating model to drive results for owners and franchisees. With a strong reputation across the US and Canada and now powered by Marriott’s industry-leading digital, sales and marketing engines, Delta Hotels is achieving rapid growth and expanding to new markets outside North America. | 64 | 15,778 |
| Marriott Vacation Club | Premium | Classic | Serving those that live the vacation lifestyle with diverse, high quality experiences around the world. | The philosophy that inspired the company from its inception still drives it today: delivering unforgettable experiences that make vacation dreams come true. | 66 | |
| Le Méridien | Premium | Distinctive | Unlocking the destination with chic design and cuisine curated for the curious, creative traveler. | Born in an era of glamorous travel, Le Méridien believes everyone should explore the world in style. Informed by our Parisian roots, Le Méridien offers a sophisticated hotel experience for today’s curious and creative-minded traveler. Modern, classic design and innovative programming combined with a passion for culture and cuisines expose our guest to the most unexpected and engaging experiences each destination has to offer. | 108 | 28,374 |
| Westin | Premium | Distinctive | Innovative, well-being programming and revitalizing amenities ensure you leave feeling better than when you arrived. | Westin is the preeminent wellness brand in hospitality, consistently delivering on its promise to ensure that guests leave feeling better than when they arrived. Backed by a global wellness trend, Westin serves as a partner in its guests’ well-being, empowering them to maintain and enhance their routines while on the road through innovative, signature products and programs combined with instinctive service and intuitive nature-inspired design. | 230 | 83,429 |
| Renaissance | Premium | Distinctive | At Renaissance, we believe every trip can be a tale, every turn contains a twist. And we are here to show you how to make the most of every step along the way. | Intriguing, Indigenous, Independent. Renaissance is a hotel for the curious, the adventurous and those who see every journey as a chance to be inspired by the unexpected. Renaissance Hotels are eclectic, yet tied together by a brand design strategy, guest experience and signature services as well as an emphasis on guest entertainment and food and beverage. | 177 | 55,502 |
| Gaylord | Premium | Distinctive | Majestic settings for the grandest and most memorable moments in life. | Experience Everything in One Place Gaylord Hotels offer diverse convention, entertainment and lifestyle experiences. Each property celebrates the geographic heritage in which it is located with regional themes and attractions designed exclusively for that resort. This comes to life through interactive, compelling events which allow guests to create meaningful lifetime memories. |
6 | 9,918 |
| SELECT | Smart and easy amenities and services | |||||
| Courtyard | Select | Classic | Enabling ambitious travelers to succeed through an environment that inspires creativity and fosters connections. | Courtyard has long led the industry when meeting the needs of the modern business traveler since breaking into the market 30 years ago. Courtyard has continuously evolved, pushing the boundaries of design, style and service in the upscale category – introducing game changing amenities like the Bistro fast casual restaurant and collaborative lobby spaces. As the 8th largest lodging brand in the world, with over 1,200 hotels in 47 countries, Courtyard continues to expand globally into urban locations, downtown markets and high-visibility destinations. | 1207 | 179,791 |
| Four Points | Select | Classic | Travel reinvented. Best brews and local sports. Experience timeless style with the essentials done right. | Travel Reinvented Designed with timeless classics woven with modern details, Four Points by Sheraton is where business meets pleasure. Catering to the independent traveler seeking balance on the road, Four Points offers guests a chance to kick back and relax for a greater travel experience. |
278 | 50,311 |
| SpringHill Suites | Select | Classic | Award-winning service, stylish decor, SpringHill Suites provides the little extras that add up to more. | SpringHill Suites by Marriott®, the largest all-suites brand in the upscale tier, delivers a refreshing and stylish take on the travel experience. Fusing form and function and wrapping it all in attractive, modern décor, SpringHill Suites offers little extras such as premium beer and wines in the Market, elevated snacks and fitness options attuned to evolving guest needs. The guest suites feature proprietary west elm® furniture in an industry-leading partnership and deliver a highly differentiated experience that solidifies the brand’s leadership in the upper-moderate tier. The brand consistently ranks among the top Marriott brands in guest satisfaction and has won numerous J.D. Power awards for service. | 423 | 49,974 |
| Protea | Select | Classic | The largest hospitality brand in Africa, with personal service and locally inspired design in each hotel. | Confidently Unique Hotels. Protea Hotels is the leading hospitality brand in Africa and boasts the highest hospitality brand awareness in the Continent with 80 hotels across nine countries including South Africa. For the progressive yet pragmatic traveler seeking a high-quality travel experience, Protea Hotels offer modern design and amenities with warm, personal service so every guest feels important and cared for. Each hotel is uniquely designed, providing guests a taste of local flavor in a truly authentic way. |
80 | 8,266 |
| Fairfield Inn & Suite | Select | Classic | Inviting spaces and our 100% Guarantee deliver a stress-free stay at a great value. | Welcome to the Beauty of Simplicity. The Fairfield brand is designed to deliver an inviting and effortless experience for guests. Reaching a milestone of 1,000 global properties in 2019, the brand believes in the beauty of the familiar and the pleasure in getting exactly what you expect. From our unique heritage and connection to the Marriott family retreat, the Fairfield Farm, to a consistent offering of warmth and comfort, guests can expect a friendly greeting when they walk in the door, well-appointed spaces and a welcoming staff. And, it’s all part of The Fairfield Guarantee, where everything goes as expected, or we’ll make it right. It’s that simple. |
997 | 96,509 |
| AC | Select | Distinctive | AC Hotels is modern design for modern business. It’s a new way to hotel. | AC Hotels by Marriott celebrates the beauty of classic modern design with its European soul and Spanish roots. Born from the entrepreneurial spirit of renowned hotelier Antonio Catalan, AC Hotels and Marriott formed a joint venture in 2011. The brand offers concept-driven, turn-key customization of guest room and public space design built for a new kind of guest – a creative, entrepreneurial-minded and modern global traveler – who prefers to have fewer things but expects them to be better than good. | 149 | 21,424 |
| Aloft | Select | Distinctive | Urban-inspired spaces and vibrant social scenes for the next-gen traveler. | Aloft Hotels caters to today’s modern traveler who craves jet-setting style and a vibrant social scene at an affordable price. Urban-inspired design, accessible technology and innovative programing centering on music and F&B make Aloft unique to the traditional hotel landscape. | 161 | 27,745 |
| Moxy | Select | Distinctive | With cozy rooms and social spaces, Moxy offers a fun experience at the right price. | Moxy Hotels serves as a playground that attracts Fun Hunter travelers and is designed to give guests everything they want and nothing they don’t at an affordable price. Lively public spaces, minimalist style and cozy guest rooms offer up a new way of traveling. The brand is well suited for urban/metro areas with a favorable cost-to-build model, featuring efficient rooms and a lean staffing model. | 44 | 9,041 |
| LONGER STAYS | Amenities and services that mirror the comforts of home | |||||
| Marriott Executive Apartments | Longer Stays | Classic | Simplify foreign postings with 5-star, fully-equipped apartments that allow executive expats to assimilate faster. | Live Your Journey. Marriott Executive Apartments® offer a 5-star environment designed to meet the corporate traveler’s long stay lodging needs. These elegant studio, 1-, 2- and 3-bedroom apartments are located in the heart of business, shopping and entertainment districts. Most Marriott Executive Apartments can be found in gateway cities of emerging economies, primarily in the Middle East, Asia and Africa. |
31 | 4,580 |
| Residence Inn | Longer Stays | Classic | The world’s extended stay leader helps guests live better on long stays: upscale, social, local. | It’s Not a Room, It’s a Residence. With over 800 locations and twice the footprint of its next largest competitor, Residence Inn created and defined the extended stay lodging category. Approximately one third of all business travel room nights are part of an extended stay. With its unique culture and service model that recognizes the different needs of longer-stay guests, Residence Inn is optimally positioned to serve this large market segment. Its mix of suite types and strong value proposition is also appealing to family travel. |
815 | 100,888 |
| TownePlace Suites | Longer Stays | Classic | An extended stay hotel offering cleverly designed suites, allowing guests to stay productive and upbeat. | Add Life to Longer Stays. With nearly 400 hotels, TownePlace Suites is the winning choice for extended stay travelers who want to feel at home and stay productive. The hotels offer exceptional value with laid-back modern design and simple, innovative style characterized by playful details. Every hotel offers customizable spaces that allow guests to quickly settle in, including spacious suites equipped with full kitchens, a dedicated Home Office and room to relax in a separate living space. Signature brand partnerships add to the residential feel, giving guests the tools to create a stay unique to their needs. The Container Store’s elfa closets are the perfect solution for organization on the road, and Weber grills and grilling tools are available for complimentary use at every location. Complimentary hot breakfast and Wi-FI round out the offerings to ensure that guests have all the tools they need to remove the stress of long stays. |
395 | 39,927 |
| element | Longer Stays | Distinctive | Extended stay reimagined. Open, modern design, healthy options. Discover the essentials of balanced travel. | Space to Live Your Life. Inspired by Westin, Element® is transforming the extended stay segment with bright, modern design, eco-conscious practices and an innovative guest experience that resonates with today’s traveler. From spacious guest rooms featuring fully equipped kitchens to spa-inspired bathrooms, guests have space to live their lives. Element is a smarter, better place to stay. |
41 | 6,144 |
| Homes & Villas by Marriott International | Longer Stays | Distinctive | Provides travelers access to 2,000+ curated premium and luxury homes located in over 100+ destinations throughout the United States, Europe, the Caribbean and Latin America. | |||
| COLLECTIONS | Uniquely designed, each offering distinctive to luxurious experiences | |||||
| Autograph Collection | A distinctive collection of hand-selected hotels, ranging from boutique to luxury, each offering unique perspectives on design, craft and hospitality. | Exactly Like Nothing Else. Autograph Collection Hotels brings the art of storytelling to life by hand selecting hotels that are rich in craft and character, design, architecture and unexpected back-stories. Created for travelers who approach life like a master class and seek memorable and immersive travel experiences, no two hotels or resorts are the same. Each offers unique perspectives on hospitality, design and service that leaves an imprint with each stay. Every Autograph Collection hotel celebrates artistry that surprises, inspires and delights and experiences that are exactly like nothing else. |
169 | 35,371 | ||
| Design Hotels | Visionary properties that reflect originality, genuine hospitality, cultural authenticity and thought-provoking design. | Sheraton have a 74 percent equity interest in Design Hotels AG (Design Hotels), a company that represents and markets a distinct selection of over 300 independent hotels. Starwood and Design Hotels entered into an agreement in 2014 that allows greater coordination and cooperation between the companies. Design Hotels was originally founded in 1993 by Claus Sendlinger. | 300 | |||
| Tribute Portfolio | An exceptional collection of independent hotels and resorts with unique personalities and spirit. Stay independent. | A Magnet for the Colorful and Quirky. Tribute Portfolio is designed for travelers seeking fresh travel experiences that reflect their own unique individual point of view. With a focus on expressive design moments, vibrant public spaces, and a flexible food and beverage model, Tribute Portfolio is for full-service developers keen on creating spaces that connect people and places. Diverse in experiences and robust with personality, each Tribute Portfolio hotel is a magnet for the colorful and quirky, much like the travelers who choose to stay at them. |
34 | 6,363 |
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